Vivo Energy Launches New Shell Convenience Retail Format In Ghana

Accra, 14Th April, 2014: Vivo Energy Ghana, the company that distributes and markets Shell-branded fuels and lubricants, has inaugurated its new Shell convenience retail shop format in Ghana at its Spintex Shell service station. As a Shell licensee, Vivo Energy has access to the four latest modernised Shell Select Shop formats that Shell has developed to be rolled out across Africa including Ghana.

The new format which is also known as the Shell Select Shop Core is the first of its kind in Ghana with new designs and wide range of products categorized under various headers for easy identification.

The Managing Director of Vivo Energy Ghana, Mr Fred Osoro in his keynote address said, the company owes its ability to stay in business to its cherished customers and as such Vivo Energy continuously strives for innovative and more convenient ways of satisfying its customers. “That is why we have upgraded our Select Shops to make shopping at Shell more convenient.”

He said Vivo Energy Ghana aims to be the leading convenience forecourt retailer in Ghana to give its customers the best and most memorable convenience retailing experience when they visit Shell Select Shops. “We have created an environment that is extremely comfortable and attractive for our customer's to have a feel at home when they visit our retail sites” says Fred Osoro.

The new well-designed Select Shop has good visual access allowing customers to view a wide range of products from the forecourt, a well-stocked and merchandise product range, mobile money transactions, new IT system to improve services to customers, clean washrooms and a friendly, helpful and welcoming experience at all times from smart looking shop attendants.

The retailer of the Spintex Shell service station, Mr David k. Yengbe, was full of praise to Vivo Energy for being responsive to the changing needs of his customers.

About Vivo Energy Ghana

Vivo Energy Ghana, the company that distributes and markets Shell-branded fuels and lubricants, changed its name from Shell Ghana to Vivo Energy Ghana in August 2013.

The Shell brand has been in Ghana for 85 years and Shell has been the leading marketer of fuels and lubricants. Vivo Energy Ghana has a storage capacity of nearly 11,000m³ and 128 retail stations with the majority offering Shell Cards and convenience retail stores. Over the years, the company expanded its portfolio by acquiring Texaco in 1988. Vivo Energy Ghana employs 143 people but the business provides indirect employment to over 1,000 people.

The company is recognised as a leader in the oil industry especially championing and setting standards for safety in sales and distribution.

Vivo Energy operates in Retail; Commercial Fuels (Marine, Mining and Aviation in partnership with Vitol Aviation); Liquefied Petroleum Gas and Lubricants in Botswana, Burkina Faso, Cape Verde, Cote D'Ivoire, Ghana, Guinea, Kenya, Mali, Mauritius, Madagascar, Morocco, Mozambique, Namibia, Senegal, Tunisia and Uganda.

The company employs around 2,000 people and operates 1,430 retail stations under the Shell brand and has access to approximately 900,000 cubic meters of fuel storage capacity. Shell and Vivo Lubricants has blending capacity of around 150,000 metric tons at plants in seven countries (Cote d'Ivoire, Ghana, Guinea, Kenya, Morocco, Tunisia and Senegal) producing Shell branded lubricants.

For more information about Vivo Energy please visit www.vivoenergy.com

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