Fidelity Bank Makes Strides

Onesimo Jacob Mukumba

Quality customer service and the introduction of unique products, among others, propelled Fidelity Bank to expand its branches from 15 to 25 nationwide in 2010,' Onesimo Jacob Mukumba, Director in charge of Consumer Banking of Fidelity Bank has said.

He made this known during the 4th 'Go For Gold' draw held in Takoradi on Wednesday.

The 'Go For Gold' promotion of the bank is a six-month deposit mobilization campaign aimed at providing both existing and new customers with the opportunity to win an ultimate prize of a 24-carat 1 kilogram bar of gold and other amazing prizes.

The 4th draw saw Mr & Mrs Eyiah Botwe of the Adum Branch of the bank in Kumasi winning the first prize of an LG 42-inch flat screen television, followed by Jonathan Bally of Action Chapel Branch in Accra, who took home LG table top refrigerator, while eight customers also won other fantastic prizes.

Mr. Mukumba said Fidelity Bank would soon introduce three new lending products for Small and Medium Enterprises and micro-finance lending, adding that his outfit would offer loans to salaried workers and offer opportunities to businesses and the general public.

'We in Fidelity Bank are reaching out to many 'unbanked' people and improving people's lives and expect people to take advantage of our new products like visa ATM cards, mobile money, Vigo, Western Union, MoneyGram and would also provide the bill payment of electricity, water and DSTV,' he added.

William Panford Blay, Board Chairman of Fidelity Bank, said the bank has laid a firm foundation in all of its monetary transactions and also offers excellent customer service at its branches.

He also advised the staff, saying 'we are in a competitive business, so we should all remain humble, polite and competent in our field of specialization to attract more clients so that we can expand our branches'.

The Takoradi Branch Manager of the bank intimated that with prudent management, meticulous planning and hard working staff, the branch has made tremendous progress since its establishment in 2009.

'With more banks invading the oil city, we have also positioned ourselves to live up to expectation by introducing unique products and offering quality service to our numerous customers at all times,' he added.

Betty Bosumtwi-Sam, Deputy Western Regional Minister commended the bank for moving from house to house in all the regions to explain the importance of savings, which is in line with the government's agenda of reducing poverty and achieving the Millennium Development Goals.

She called on the various banks in the region to take advantage of opportunities in the oil industry to establish links with the oil companies to grow their businesses.

From Sam Mark Essien, Takoradi