Government calls for increased investment in health tourism

Tourism Minister, Juliana Azumah Mensah says local entrepreneurs should invest in beauty therapy to benefit from its tourism potential.

A few years back, spa treatment and body massages were considered luxuries mainly for the rich.

Now however, there is a growing demand for these and other services by a larger section of the public, provoking suggestions that practitioners in the sector require better training and investment.

Allure Ghana, a frontline beauty treatment provider, on Monday assembled over 850 beauty therapists in its event dubbed IYABA Expo, to school them on modern techniques in beauty treatment.

Addressing the opening ceremony Tourism Minister, Juliana Azumah Mensah said local Entrepreneurs should invest in the sector so as to benefit from its tourism potential.

Managing Director of Allure Ghana, Dzibordi Dosoo explains why IYABA Expo is a must attend for the public.