GGBL launches new soft drink - ALVARO
6/8/2009 8:26:20 PM -
Guinness Ghana Breweries Ltd (GGBL), Ghana's Most Celebrated Business has launched Alvaro a non - alcoholic natural malt based soft drink.
Alvaro is available in two flavors – pear and pineapple. Alvaro sets its own unique standard within the soft drinks category in the country, as the premium sophisticated adult offering.
It is packaged in a stylish embossed green bottle with an emotive and contemporary metallic labeling giving it a sophisticated and outstanding look.
Alvaro comes in a 330ml packaging retailing at GHp 70 and will be available in supermarkets, convenience stores, kiosks and your favourite bars and hangouts across the country.
Speaking at the launch Ama Okyere– Marketing Director of GGBL said, “Innovation continues to be one of our key pillars of growth. We at GGBL realize that young adults want to make choices that reflect their modern views and attitudes hence GGBL's investment in Alvaro.
Alvaro is targeted at young adults who are fun-loving, sophisticated, adventurous yet are individuals in their own rights and have a quest for that soft drink offering which is naturally unique and makes a statement about who they are.”
The brand will be supported by a compelling advertising campaign that highlights its sophistication and suitability for the contemporary and confident young Ghanaians.
