Primus Advertising To Represent ICOM In Ghana

ICOM, one of the leading global network of independent advertising and marketing communications agencies, has appointed Primus Advertising Limited, an Accra-based organisation, to represent ICOM in Ghana and also in Nigeria.

Primus Advertising joins ICOM's expanding Europe, Middle East and Africa region that now consists of members in 31 countries and becomes ICOM's first and only agency member in Africa.

The agency's clients include international accounts of SBC Beverages Ghana Limited (Bottlers of Pepsi and its other products) and France's huge oil company, Total Petroleum Ghana Limited, and other leading local companies like ROWI, dealers in home appliances and white goods, OMATEK Computers, SMICE International, distributors of heavy duty and industrial equipment, and BUKA, an African cuisine restaurant.

Mr Adewale Adeoye-Famosa, Primus Advertising Managing Director/CEO, said ICOM would be a valuable resource as his agency continued to expand in these developing markets.

In welcoming ICOM's newest member, Executive Director Gary Burandt, said “Primus Advertising not only added to ICOM's international presence but also reinforced the network's reputation as the most balanced of international independent advertising and marketing communications networks.

ICOM has more than 70 member agencies in 50-plus countries. Founded in 1950 as the National Federation of Advertising Agencies, ICOM offers clients an alternative to the huge and increasingly similar agency groups.

Today, the network has billings of $2.4 billion and gross income exceeding US$390 million.