Mobile TV Launched

A mobile television technology that enables digitally broadcast audio-visual content to be received on mobile telephones, laptops, digital cameras and personal media players (PMPs) has been launched in the country.

The technology has been introduced by Black Star TV, a wholly-owned Ghanaian company.
 
The Managing Director of the company, Mr D. H. (Chang Sun) Kim, explaining the new technology, said it was a revolution in broadcasting that sought to connect and interact with viewers in innovative ways.

The technology is nation-wide and will include areas that still have no television reception.

Mr Kim who called on the Editor of the Daily Graphic Mr Ransford Tetteh, recently said that the new technology would be operational in Kumasi by the middle of this month.

With the latest state-of-the-art infrastructure in Terrestrial Digital Multimedia Broadcasting (T-DMB), the mission of Black Star TV is to be at the forefront of Africa's Digital Age, pioneering innovations in broadcasting to meet the demands of an ever- growing mobile society.

T-DMB is the new technology that compresses moving picture data and sounds and transmits this information digitally onto mobile phones, laptops and other mobile devices.

It permits the transmision of CD quality sound and may be received while travelling at a speed of over 300 kilometres per hour.

It enables people to watch TV even when they are on the move and the delivery of large-volume multimedia content of virtually unlimited number of users without loss of quality.

T-DMB is a broadcast infrastructure that is cost effective and allows competitively priced broadcasting services.

When fully operational, 12 channels of entertainment, sports, news, music, religion, documentaries and movies will be available.

The launch of the mobile television will revolutionise broadcasting, advertising and the business sectors of the economy, Mr Kim said.

The media, entertainment industry, advertisers and other allied agencies will have greater opportunities to inform and persuade their publics on a level and frequency never experienced before.

Programmes and messages will reach a nation-wide audience of mobile phone users which currently stands at seven million and is still growing.

With a varied and rich content of programmes, information and messages, and the “freedom” associated with its use, that is being available whenever and wherever the viewer wants it, Mobile TV is set to boost the broadcasting industry.