Model Seeks Support For Fashion Industry

Model of international repute Victoria Michaels has appealed to the government to encourage, promote and support the fashion industry financially in order to boost the industry.

According to her, the support will go a long way to change the face of the industry as pertains in other African countries.

She noted that financially some countries have pumped money into the fashion industry to develop it, adding, 'We can also do same.'

Speaking after her unveiling as the brand ambassador for the Africa Fashion Week London (AFWL) at the launch held over the weekend by the Communications Director of Africa Fashion Week London, Yetty Ogunnubi, Victoria also expressed her joy and looked forward to the week-long celebration.

'I am optimistic that this would pave way for all Ghanaian designers to showcase their talent.

'I hope to use this platform to project the Victoria Michaels brand and secondly to create opportunities for designers and models who would like to go to this part of the world [London],' she said.

The Communications Director of Africa Fashion Week London hinted that organisers of AFWL chose Victoria out of the lot because 'she is passionate about the Africa fashion industry as well as made in Africa products and we felt she is the best person to push the made in Africa products out there in London—that means Africa fashion designers and models.'

Africa Fashion Week London (AFWL) is Europe's largest lifestyle and catwalk event of African-inspired designs. It combines a collaborative catwalk and exhibition, highlighting the industry's established and emerging African designers. This year's event will attract hundreds of designers, businesses and exhibitors from across the globe. It is projected that over 20,000 patrons will be attending the AFWL 2015 event.

This fifth edition of the Africa Fashion Week will be climaxed with a Gala Dinner and Awards Night at the Luxurious Dorchester Hotel in London. The event is expected to attract the crème de la crème of celebrities, stakeholders, business and political leaders, etc. It will be a night of glitz and glamour with huge international media presence.