‘No Yawa’ Theme Song To Be Launched On YFM

Accra 4th December, 2014: DKT International, an international NGO focusing on Family Planning and Reproductive Health, has engaged Global Media Alliance (GMA) and Black Avenue Music, to produce and release an “inspirational song”to further promote the principles underlying good reproductive health amongst the Ghanaian youth.

The song, titled “No Yawa”, is reflective ofDKT's ”NO-YAWA” movement, which is aimed at providing advice to Ghana's youth on Reproductive health matters, and will be officially “launched” on YFM's “Dryve of Your Lyfe” on Friday 5th December. The “Dryve of Your Lyfe” airs between 3pm – 7pm, Monday to Friday each week.

The “No Yawa” song is a joint production by GMA and Black Avenue Records, and features several Ghanaian music Stars such as: -“Samini, Shata Wale, D Black, Joey B, Efya, Asem, Trigmatic, Sherifah”, and Yfm's own “Caroline”.

According to Kevin Hudson, Executive Director of DKT International, “This song has been in planningfor a long time, and we are very excited that it is finally ready to be shared with the Ghanaian youth. Our aim is to provide the necessary support system through which the youth will be educated on issues regarding sexual reproductive health, which will then empower them to make informed choices.”

Akwasi Agyeman, Managing Director of Global Media Alliance, expressed his delight with the project. “We are very proud to be associated with DKT International and Black Avenue Music to tackle such an important issue in our society. A great deal of effort and hard work has been invested in this project,to ensure that the song carries just the right message to the youth”.

The No-Yawa support services includeSMS alerts, youth friendly clinics, access to DKT products, a call centre, and many others.

About No-Yawa:

NO-YAWA is a collaborative project led by DKT International in partnership with two other NGO's focusing on specific areas of the No-Yawa program; namely, Marie Stopes International andGrameen Foundation. This has all been made possible through the generous funding from the Embassy of the Royal Kingdom of the Netherlands in Ghana.

The project seeks to address the high unmet reproductive health needs of Ghana's youth by providing a support service where Ghanaian youth will be educated on issues regarding sexual reproductive health, in order to empower them to make informed sex choices.

The number of “unsafe”abortions keeps increasing in Ghana, questions about sex remain unanswered because sex isn't discussed in the open and most especially in advising and informing the youth on the consequences of unprotected sexual encounters. It is this group who are amongst the groups in Ghana, who are most in need of this knowledge.

The youth are often in a state of confusion about sexual health issues and practices, and under a lot of peer pressure of getting involved in sexual activity, but have limited options in seeking advice and information on these issues. No Yawa's objective is to fill this gap, and provide the youth with a destination to discuss any issues and concerns regarding Sexual reproductive health.

It's for these crucial reasons that the “No-Yawa”programme has been created.

In summary, the aim of the No-Yawa project is to:

• Increase the accuracy of knowledge which youth may have on sexual and reproductive health issues,through the SMS alerts and call centres

• Improve sexual and reproductive health behaviours through the youth friendly clinics and the use of quality contraceptive products when needed

• Improve access to youth-friendly information, services and products

Prevention is always better than cure! Knowledge is power!