PAFRIC: A Ghanaian Designer Expose
8/6/2012 11:46:03 PM -
It's in my nature as a writer to be curious on who the creator of a certain design is. And, how this person has evolved his/her vivid imagination into the world. Hence, a designer's story becomes a crucial part when exposing one's work. Today I want to expose one of Ghanaians fashion designer to you, allowing potential clients to get to know him is a brilliant way to generate a sustainable client, which will also lead to positive word-of-mouth.
Award and events season is upon us, which means the red carpet divas are going into overdrive to bring out their most amazing looks. Everyone knows that celebrities turn to the very best in the fashion field to help them in their efforts to dazzle during the event, so there's no better expert than the Ghanaian born designer Papa Ofori Joseph who is well known in the fashion world as PAFRIC to dish about this year's trends.
PAFRIC has created iconic looks for our MUSIGA president Bice Obuor , Ruffy of 'honey kuchikuchi' fame, Castro, Obrafour, Kontihene, Ruff and Smooth and many others. PAFRIC has also been the brain behind most of the costumes we see in our Ghanaian movies and TV commercials. 'I have being in the fashion industry for much long now and have almost being working in all fraternities in the creative industry, talk of movies, music, events etc. I have made a lot of colorful trend for our celebrities we see everyday in the showbiz industry and I'm still making trends for them. Most of the designs you see them wear for events and other things were all made here in Ghana by me' Papa Ofori as he is affectionately called revealed.
'Black is over,' he says. 'Look for lots of color and interesting cuts.' One color trend that he didn't think would take off is gold -black, which Slim Busterr predicted would be big this year. 'I didn't believe him at first,' he says. 'But now all my clients are asking for gold-black'.