New BBC Radio Show…Designed For Africans
7/19/2012 1:01:42 PM -
A NEW breakfast show, 'BBC Newsday', specially designed to highlight African-related issues is set to begin barring any unforeseen glitches in the United Kingdom (UK) soon.
The show, which would be anchored by top South African broadcaster, Lerato Mbele, seeks among other things, to make African-related stories take centre stage, would be officially launched on July 23.
According to the new eloquent hostess, her employers settled on July, so it will coincide with the forthcoming Olympic Games scheduled for July 27 to August 12 in London.
The show is expected to become one of the biggest radio shows in the world taking into account, figures released a few weeks ago indicating that, BBC has a combined weekly audience on all platforms in Africa of 81.4million.
The pretty ace presenter, Lerato, revealed in an exclusive interview with DAILY GUIDE a few days ago that: 'We basically creating and developing a platform to ensure that Africans have a voice on the continent.'
'We want to build on our listenership, communicate with Africans in a different way. We would be looking at and discussing issues that everybody talks about, especially, issues that appeal to Africans.
'Africans are ready to share their stories, and as a global news leader, BBC has purposed to give Africans a great voice, I am excited to be joining the BBC considering its international presence and the journalistic experience.
'Africa has now evolved into a vibrant market and BBC wants to give it a fresh spin. Newsday wants to give Africans prominence, and it is only BBC that is doing that,' she added.
'Newsday', described as bringing the world to Africa, and bringing Africa to the world, would be aired live at breakfast time from 6 to 8 GMT.
The show promises to give its wide listeners a great start to the day with the latest news in business, sports and entertainment.
By Kofi Owusu Aduonum