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02.08.2011 Art & Culture

Modelling Contest for Black Women Lingerie Announced

02.08.2011 LISTEN
By Paul Asinor

A modelling competition has been announced in Accra to search for the Face and curves of Delilah's Secret, a new lingerie brand and beauty company, scheduled to be launched on Valentine's Day next year, to introduce high quality underwear exclusively for women of African descent on the Ghanaian market.

The overall winner of the competition will become the Face of Delilah's Secret, a new lingerie brand for black women. The lucky winner will win a beauty hamper and also benefit from a year contract that will include promoting the Delilah's Secret brand on the local and international stage including front covers of black women magazines worldwide. All finalists will also receive a professional make-over and pampering and will be given the opportunity to model Delilah's secret's lingerie, accessories and swimwear as well as receive copies of their photo shoot for their portfolio and massive discounts on all Delilah's Secret lingerie and swimwear range.

The 2-stage process competition to unearth this true African beauty starts on 2nd August 2011 and closes on 12thSeptember 2011. Applicants must be women of 18 years or above and must live in Ghana or Africa. To qualify for the final photo shoot and modelling session, contestants are required to email [email protected] 5 pictures of themselves (two head shoots and 3 body shots) in addition to their full name, date of birth, bra size, email address, telephone number and location, stating why they want to be a Delilah's Secret model. Selected finalists will participate in a professional photo shoot to model Delilah's Secret lingerie, swimwear and accessories for the Delilah's Secret brochure and online store.

“We are seeking ordinary African women in all their true natural beauty as Delilah's Secret is a lingerie brand exclusively with the black woman in mind. Therefore, the Face of Delilah's Secret should represent in our advertising campaigns, the body types of some of the customers we serve” says Anita Wiafe-Asinor, owner of Delilah's Secret.

On why the introduction of the Delilah's Secret range, she explained “The black woman needs more fashion and beauty companies that focus on them. Black women are often frustrated when trying to find lingerie to fit their shape as most lingerie are made for the western market and there is also a lack of black models who truly represent black women. Black women like me deserve a better deal when buying lingerie and that is why we are very excited about Delilah's Secret.”

“Delilah's Secret is not another lingerie shop! Delilah's Secret is about real black women, offering them a range of choices in classy, sexy underwear for everyday wear and special occasions. if you prefer big pants to thongs it is your choice; a woman who feels confident in her own body and is not afraid of her own sensuality or to dress herself in flattering lingerie can be a force to reckon with”, Anita concluded.

For more information email [email protected] call 0570091977

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