The Chief Executive Officer of House of Tara International, Tara Fela-Durotoye, has begun taking the message of Nigeria's massive business opportunities across the globe - making premium appearances on several global platforms including the New York Forum Africa (NYFA), France24 and Africa 24 by Reuters.
Mrs. Fela-Durotoye was a panelist on the Entrepreneurship Taskforce at the New York Forum Africa, which took place between 23 - 25 May in Libreville, Gabon alongside Madeline Berre, Managing Partner, Deloitte (Gabon), Jon Gosier, Founder, D8A Group and Appfrica (United States), and Dan Shine, Curator, The Innovation Hangar (United States).
The panel moderated by Dr Martyn Davies, Chief Executive Officer, Frontier Advisory (South Africa) discussed issues including the growth of Africa's economy across countries, support and sustainability for enterpriser and the long-term benefit of keeping African entrepreneurs on the continent.
'There is no real African beauty brand that can be exportable; we want to build a beauty brand that can be exported to the world,' Mrs. Fela Durotoye said on NYFA TV. 'I think that our story is amazing; I think it's a story the world wants to hear, I think it's going to play a role in rebranding the whole of the continent.'
She also spoke to Stephanie Antoine of The Interview on France 24 about the global brand House of Tara is now building. She shared on the challenges of first developing a career in beauty in Nigeria and then securing funds to establish an enduring business. 'For us at House of Tara,' she said. 'Creating a business that impacts and generates income, developing micro entrepreneurs who will grow their business and employ more people so as to make the Nigerian economy better is what's most important.'
Mrs. Fela-Durotoye was also asked about the threat from Boko Haram and insecurity in Nigeria. She talked about developing empowerment centres in Maiduguri with a pool of different trades to teach them skills and build their capacity, so that they can boost self-esteem and regain hope in country and the future.
Above all, she was upbeat about the huge potential for growth of business in Africa. 'If you start to see more successful businesses that are playing on a global level, the story of Africa will begin to change,' she said.
It will be recalled that in February, House of Tara had announced plans for its international expansion with rollout of 20 studios across Nigeria and presence in Kenya and Ghana by the end of 2014.
Watch the videos here:
Tara Fela-Durotoye on France24's 'The Interview':
Nigeria; House of Tara for International exposure on Africa24:
NYFA TV: Interview with Tara Fela-Durotoye:
About House of Tara
Set up in 1998, House of Tara is a pioneer in the beauty and makeup industry in Nigeria and Africa as a whole and a trailblazer in the areas of retail, distribution channel management and education. Known also as an industry enabler, the brand; being the first to set up a beauty school in Nigeria has over 3,000 reps spread across the country and 14 stores to its name.
About Red Communication
Red Communication is a PR & Communication firm under the parent company, RED. An innovative media group focused on Africa, RED's vision is to excite and empower an evolving generation through the media's limitless possibilities. Built across tools and platforms, its Communication Division holds Red Communication, Red Marketing and Small & Medium, and YouthConnect; and its Content Division holds the Y! brands, including Y! TV, Y! Magazine, YNaija.com, Teen Y!, Y! 2015, the Y! Tech 100 and the Y! Annual Black Ball/Y! 100 Most Influential List. It also anchors a development firm, The Future Project Africa, which co-presents Africa's leading youth platform, The Future Awards Africa, and other projects including the Nigeria Symposium for Young & Emerging Leaders and The Future Enterprise Support Scheme.
TARA AT NYFA1
TARA AT NYFA2
TARA FELA DUROTOYE
TARA FELA-DUROTOYE ON FRANCE 24
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