Canadian Television to Get More Culturally Diverse with African Movies and Drama Series on Métro14

Toronto, ON-March 19, 2012- Hollywood has officially lost its title as second largest film industry in the world after Mumbai, India's Bollywood by Nigeria, West Africa's Nollywood, according to a survey taken by UNESCO Institute for Statistics (UIS) in 2009. The growing global popularity of African films around the world has created a demand for African content on television. In April 2012, for the first time on Canadian cable television, Canadians will be able to access and watch African movies, drama-series and entertainment programming on African Movies and Entertainment Television (AMET TV) in cooperation with independent Canadian broadcaster, Channel Zero.

Following Black History Month's celebrations, and being reminded of the crucial contributions to society by African descendants in Canada, it would appear as though the great honour would be reflected with positive images on television. Unfortunately, Canada has lagged in representing programming that showcases and targets its African, Caribbean population on television. The need for presenting African culture is evident with the approval for a second Afrocentric school in Toronto. Whether in cultural appreciation, education or entertainment, AMET TV's main mission is to make African content accessible to Canadians who have been neglected as consumer audiences.

Starting on April 29, 2012 AMET TV will broadcast African Movies and Drama Series on Métro14 (which can be found on Rogers channel 122, Bell Canada channel 207, Videotron channel 614). AMET TV programming line up is as follows: Every Saturdays; African Music Videos Show between 6pm to 7pm, African Drama Series between 7pm to 8pm, African Movies between 8pm to 10pm and every Sundays, African Gospel Vibes between 2pm to 3pm.

"It is important to showcase Africa for all of its positive contributions to the world in music, films, arts and culture. AMET TV in co-operation with Channel Zero is bringing African content that is in high demand on Canadian television. Now there is an accessible outlet to showcase great African films, drama series and music videos for an established growing African, Caribbean Canadian population to enjoy."

- Kunle Oyegbola, President of Afromedia Communications Inc.