Are PR Agencies The Answer To Supporting Corporate Ghana?

What exactly is PR? And why has it become something that is associated with supporting businesses in Ghana now? Simplistically put PR is a systematic way of managing information between an individual or a business to the Public. It is the strategic way of managing the information flow to its audience – it is a way of putting information out there that businesses want to be out in the public domain. PR can be seen as an effective way of supporting businesses by helping to promote their brand.

The primary role of the PR agency is to anticipate, analyse and pre-empt matters that concern the organization that they are handling the PR for. It has become vital that corporate Ghana collaborates with agencies who can communicate its company's brand effectively.

Businesses no longer just rely on their internal communications department but now enlist the help of agencies to promote their company, their messaging and their branding. These types of PR agencies are normally behind the campaigns of big brands as well but they at times have to handle the negative perceptions or crisis that can sometimes unexpectedly hit a business.

A lot of the big Corporate companies in Ghana have joined forces with communication strategists because they aware that their expertise can increase their brands visibility. There are a good few PR agencies in Ghana, Global media Alliance is one, for example, as they were voted PR consultancy of the year in 2013 by the institute of Public Relations in Ghana – they and other agencies of their like are helping to bridge the gap between corporate brands and the public.