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Football News | Jun 15, 2004

Euro2004: Swiss Adopt "Juju"

Reuters

ZURICH, June 15 -- Swiss fans have taken to "juju" to pin down England ahead of their Euro 2004 match on Thursday.

"Join in - give the English pains in their legs on June 17 against Switzerland," said the newspaper campaign which shows an effigy of England captain David Beckham with nails, screws and tacks stuck in his legs.

"This might help: Rip out this page, stick it to the wall, give it a good going-over with nails, needles and the stapler. And believe in it," said the advertisement, a tongue-in-cheek campaign to promote Swiss advertising agencies.

England captain Beckham broke a bone in his foot in 2002 just before the World Cup although he played in the tournament.

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