Korean tyre manufacturer Kumho Tyre has bought advertising in Spain's top soccer division, La Liga BBVA.
The brand will have a presence at all matches throughout the 2014/15 season, through a mix of free-standing logos positioned behind the goals and digital perimeter boards.
“We are delighted with this agreement which allows us to reach an enormous number of potential Kumho customers, and thereby significantly increase awareness for our brand,” said Sang Kyu Lee, the president of Kumho Tyre Europe. S4C signs Bale-inspired deal to show La Liga
“La Liga provides us with a unique opportunity, as it is quite simply the most watched sport in Spain. Moreover, we will be augmenting the advertising with a physical presence at the events, by which we will demonstrate the high quality of our products direct to the consumers.”
Kumho Tyre's sports sponsorship portfolio currently includes deals with the NBA, the Los Angeles Lakers, and the Auto GP World Series.
Financial terms of its La Liga contract have not been released.