France Telecom’s mobile telecommunications brand Orange has signed an eight year deal to sponsor African soccer’s major competitions, a statement said yesterday.
Orange will get naming rights to all the continent’s top soccer events after signing a contract with the Cairo-based Confederation of African Football (CAF), according to a statement published at the CAF website.
Terms of the deal were not disclosed but CAF last year put a value of €100 million ($143 million) for a comprehensive and long-term package of its competitions when it opened tenders for a new sponsor.
The deal includes the African Nations Cup, African Champions League, African Confederation Cup, the Super Cup, the African Nations Championship and the African Youth Championship.
Previous sponsors of the Nations Cup include the South African mobile operators MTN, Nokia and Coca-Cola. — REUTERS
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