African Football Goes Orange
France Telecom’s mobile telecommunications brand Orange has signed an eight year deal to sponsor African soccer’s major competitions, a statement said yesterday.
Orange will get naming rights to all the continent’s top soccer events after signing a contract with the Cairo-based Confederation of African Football (CAF), according to a statement published at the CAF website.
Terms of the deal were not disclosed but CAF last year put a value of €100 million ($143 million) for a comprehensive and long-term package of its competitions when it opened tenders for a new sponsor.
The deal includes the African Nations Cup, African Champions League, African Confederation Cup, the Super Cup, the African Nations Championship and the African Youth Championship.