Beverage Investment Ghana Limited, otherwise known as Pepsi Cola-Ghana, has launched its Ghana (CAN) 2008 campaign amidst pomp and pageantry.
The campaign, which involves a lot of initiatives and programs, include a consumer promotion with three VW luxury Sports Cars as the ultimate prizes.
The well-organised event which took place at the University of Ghana, Legon, attracted a large crowd made up students and football enthusiasts.
Launching the campaign, Mr William Agyei Amponsah, the National Marketing Manager of Pepsi Cola Ghana, pointed out that the promotion involves six international soccer stars in the persons of Ghana's Stephen Appiah and Sulley Ali Muntari, Brazil's Ronaldinho, England's David Beckam and Frank Lampard as well as France' Thierry Henry, and it runs from November 5 to February 29, 2008.
According to Mr Amponsah, “to win the ultimate prize, one needs to have six crown cocks of Pepsi products (Miranda, 7-up) bearing the names of each of the six stars.
Other prizes include tickets to watch the Ghana 2008 tournament, attractive cash prizes, free drinks and Pepsi T-shirts.
In his address, the Managing Director of Pepsi Cola Ghana, Mr Charles Boakye Nimako commended the students for the large turnout and said, “As the official beverage sponsor of the forthcoming Ghana 2008 tournament, we are using this campaign to create much awareness, thrill, fun and excitement associated with such tournaments.”
Mr Nimako urged soccer fans to patronise Pepsi products since it will offer them the chance to win one of the prizes (tickets) to watch matches to ensure that the four stadia are full.
The Pepsi boss indicated that his outfit will mount giant screens at vantage points for those who cannot make it to the various stadia to watch the matches.
He said the fact that Pepsi is the official beverage sponsor of Germany 2006 and Ghana 2008 shows that it is passionate about soccer, and gave the assurance of a stronger relationship with football in the coming years.
By Kenneth Yankah