It is not attractive - Yahaya Mohammed speaks on why Ghana Premier League has no headline sponsor

Former Asante Kotoko and Aduana Stars striker Yahaya Mohammed has expressed concerns about the Ghana Premier League’s lack of appeal, suggesting that this is why it struggles to attract headline sponsors.

The top league in Ghana currently operates without a primary sponsor after betPawa ended its sponsorship deal partway through last season.

In an interview with Asempa FM, the former OGC Nice player stated that corporate investors are deterred by the league's lack of attractiveness.

"The Ghana Premier League at this moment is not attractive. During my days, sponsors were chasing the Ghana Football Association (GFA) to sponsor the league, and I remember that Coca-Cola was even interested in sponsoring the GHALCA Top Four tournament," he said.

He added that today’s players often prefer leagues in countries like Rwanda and Ethiopia due to better financial incentives, highlighting a major challenge for the Ghanaian league.

"Today, sponsors are not interested because the Premier League is unattractive. Players are interested in playing in Rwanda and Ethiopia because of the better incentives they will receive, unlike what they will earn by playing in the Ghana Premier League.

"The television coverage for the league is not good enough and all these things push away the corporate world to invest and sponsor the Premier League," he added.

Meanwhile, Matchday 10 of the 2024/25 Ghana Premier League season will continue across various stadiums this weekend.