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21.07.2021 Athletics

Tokyo 2020: Massive branding by Nations Olympic Games

By Sammy Heywood Okine
Tokyo 2020: Massive branding by Nations Olympic Games
LISTEN JUL 21, 2021

One visible thing that has made the Olympic Village in Tokyo impressive is the massive branding by participating nations.

Almost every country, including Ghana, has put up their flag at their residential blocks, and this has made the Games Village very welcoming, colourful and charming despite the coronavirus threat.

Some of the big countries, like Great Britain, Australia, USA etc have made it extra beautiful with relaxing chairs and bicycles for easy movement of their athletes and officials, while others like Ghana are modest but very high up at the 14th floor of SEA 7, and it is so exciting to watch the scenery.

Team Ghana share the same block with the Netherlands and they have taken every space, from down to the top, but Ghana is at the topmost.

Indeed, Tokyo 2020 would come up without fans, but the athletes are hoping to put up spectacular performances which would be capture on television and social media; Facebook, Instagram, Twitter and others.

Everyone in Tokyo (with face masks on) want to make an impact, including Ghana’s 2 swimmers, 3 boxers, 7 track & field athletes, 1 weightlifter and 1 judoka.

The Games open on July 23, 2020, and closes on August 8, 2021.

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