Length of campaign does not determine who wins an election – Ben Epshon

By Myjoyonline.com | Ernest Dela Aglanu

Election watcher and Pollster, Ben Ephson has said that President John Mahama his running-mate, Paa Kwesi Amissah-Arthur still have time to wage a campaign that will see them retain power.

He said the fact the opposition New Patriotic Party and its flag-bearer, Nana Akufo-Addo have been on the field for close to two years now does not necessarily disadvantage the the governing National Democratic Congress, after-all elections are not won on the basis of who campaigned longer.

Commenting on the choice of Vice President Amissah-Arthur as the running mate to President John Mahama in the 2012 elections on the NDC ticket and whether his selection will have any meaningful impact on the polls, he explained that, “in politics, [it] is more of quality of your work than quantity.”

Ben Ephson who was speaking on Election Headquarters on Joy FM Tuesday, observed that with 79 days to the elections, the NDC could still catch up. He said although being on the field one-and-half-years was good, one could achieve a lot more in 70 days than another person who has been campaigning for a year; “It all depends on strategy.”

On Amissah-Arthur's endorsement as the governing party's vice-presidential nominee and what he needs to do differently, the Pollster said the vice-president must continue with the work given to him by President John Mahama but “this time around, he has to fit into his tight schedule some campaigning tactics.”

He is now a technocrat and a politician, he observed, and apart from the fact that he has a good working relationship with the President, “he has to divide his time strategically; work and campaign in the field.”

As to whether the Vice President will be able to cope as a politician, Ben Ephson noted that nobody was born a politician, because if Professor John Evans Atta Mills, an academic, could become an astute politician, Amissah-Arthur will have to adjust to his new life because his strengths, for the NDC's campaign, would be to explain key government policies to the electorate.

The Editor of the Dispatch newspaper predicted that the 2012 campaign will be though because with the demise of former President Mills, the NDC and the New Patriotic Party (NPP) will have to change their strategies.

Ben Ephson warned that, although Amissah-Arthur is a native of the Central region, the NDC will loose in the region if he fails to campaign effectively on the achievements of the party in the region.

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