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03.05.2006 Business & Finance

Lufthansa passengers manage their own programme

By Ghanaian Chronicle

Lufthansa passengers will have even more varied ways to enjoy the world of film and music as of 1st May. For the long-haul routes that means even greater freedom of choice, entertainment on call and wider range of possibilities of making the stay on board more diversified and entertaining.
Cinema fans will have a choice of action movies, comedies and thrillers, the lover of symphonic music will be able to enjoy the complete work, while fans of the spoken word can brush up on the local idioms in their destination country or become engrossed in an audio book. “With the extension to our entertainment programme, our passengers benefit from a considerably improved programme quality and variety on long-distance routes”, says Thierry Antinori, Executive Vice-president Marketing and Sales of Lufthansa German Airlines. “Thanks to a new technology the passengers can decide when he wants to see which film and can thus arrange his own entertainment programme”.

First and Business Class passengers have access to an even more comprehensive entertainment programme on board with the extended Lufthansa Media World. The four categories of watch-enjoy, study-play, Listen-relax, and Surf-Lufthansa are individually accessible via the personal monitor at every seat.

The video programme alone has been extended from 20 on 65 video options with 30 movies in up to eight languages, 25 TV programmes and ten-music magazine from all over the world. There is a choice of 100 CDs, diverse audio books, and 24-radio programme with numerous international channels, skiflls, action, and board and strategy games as well as languages courses.

The latest movie releases, Oscar-winning masterpieces, popular TV series and sitcoms, exciting documentaries and sports events are just as much a part of the varied offer as soundtracks, rock and pop, classical music, blues, country, or world music.

In addition, the entertainment programme offers a comprehensive Lufthansa sector with more information about the airline-from the company's history via details of fleet right through to the frequent flyer program Miles and More.

Would you like to watch the big screen of your favourite film over and over again? Or experience the surprising finish to your audio book once again? With the Entertainment –on-Demand function, the passenger can decide for himself what is played and is his own programme chief.

The easy-to-operate user interface currently offers the passengers six different navigational languages (German, English, French, Italian, Spanish and Portuguese) Economy-Class guest have the possibility of choosing between 24 radio programme and watching their movie in up to four languages.

In the First and Business Class, each passenger receives the programme, which is published monthly and includes comprehensive information about the complete current programme of Lufthansa Media World.

More than half of the long-distance fleet has already been equipped with the extended entertainment programme Lufthansa Media World. The current programme can also be found at www.lufthansa.com.

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