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08.07.2019 Article

Reasons Why A Business Website Is A Necessity

By Oliver K. M. Aziator

What Happen when someone goes online to search for the product or the services you are rendering? will your company name pop up on top of the search list? or your company won’t be found?

There is an opportunity to have your office open 24/7 even when your physical office is closed, it is still open to all online.

I understand that Running your own business is no easy task, and you’re to-do-list is guaranteed to never end. This said you shouldn't use this as an excuse to take short cuts when it comes to having online visibility.

Beginning with your website, it's vital to position yourself online with a strong, professional destination that gives customers the impression you mean business and the motivation to want to engage more with your business. With this in mind, consider these reasons why having a strong website is important.

Do you know what people do know a day when they need a service or they want to buy a product? Let's face it - we live in a world where people Google before they shop, visit online review sites like Yelp before they buy and "check-in" via Facebook as they go about their days. Because of this, you want your first impression to be the best it can be.

On their phone after viewing your website, consumers are passing judgment and making decisions about whether or not they will even visit your store, restaurant or office. They're likely to dismiss you entirely, as well, should they believe your website doesn't reflect the kind of experience your business - or a business like yours - should offer.

Gone are the days when people go out for window shopping visiting stores in this current day and age the easiest way people check out stores and other small businesses, is routine visits to Yahoo, Bing, Google, Yelp and other online sites using their phones laptops, customers are constantly seeking where they plan to make their next purchases. Make sure your business is well represented on these sites by first and foremost, having a website - but by also being represented among each of the online search engines, review sites and other online spots your business may be considered for customer review.

Beyond having your URL address available, also be sure your street address, phone number, and email are easily visible. Social media links can't hurt, either, but only include these if you are actually active on social media

By now it's clear that if you don't have a website, you're missing out on opportunities for customers to identify who you are and if they want to spend money with you. I always advise individuals and companies that if you have a bad website it is better to have no website. While no website equals missed opportunities, a bad website can actually be worse since it literally makes your business look bad. You need a professional website, customized for your unique business, there's truly no excuse for your website to look unprofessional and sloppy. If you can't proudly promote the website you have currently and make it available for the world to see online, take it down. A bad website is far worse than no website - but let's be clear... both are bad for business.

If you don't have a website, your chance of ending up in customer online searches is significantly reduced.

Whether you are a one man or woman show or operate with 100 employees, your website should appear as if you have a team dedicated exclusively to keeping your online presence strong and noteworthy. The key here is "appear" versus actually having someone updating your website every day. For most small businesses, this is simply not necessary. However, having a professional, polished looking website that functions easily and offers customers easy navigation, strong photo images, professional quality content and an overall experience that engages them enough for them to want to do business with you is key.

It doesn’t matter the size of your business, especially startup that cannot afford an office space must start with their online presence.

These days building a business website or e-commerce store is important, your online store is not restricted to business hours, and it’s one of the best means of free advertising.

Having a small business website isn’t just about selling your goods and services — it’s also about providing something of value to potential customers.

With so many low-priced online services, there’s really no excuse to keep putting it off.

Still not sure how having a website will help you grow your business?

You must take note that Your customers expect it.
If this were the only reason on the list, it would be enough. Think about it. Would you trust a business that didn’t have a website?

If you don’t have a business website, today’s digital-savvy (and impatient) customers may look elsewhere.

Do you also know that your website provides social proof?

Ninety percent of consumers claim that online reviews influence their buying decisions.

You could rely on FourSquare, Yelp, and other review sites to host reviews for your brand, but you can kill two birds with one stone on your own website.

Since potential buyers are already looking for you online, including customer testimonials on your site is a great way to impress potential buyers.

You must control the narrative It’s true that you cannot control what others say about you on social media channels, but you can influence public perception by creating your own story via a business website.

A company without a website is a company with no online office.

I will always prefer an online office which opens 24/7 and accessible to the whole world than a physical office with a lot of limitations

A website is vital to your business either a startup and SME or a big organization

If you haven’t created a website for your business, you can get set up with one send us an email through [email protected]

Oliver K. M. Aziator
[email protected]

Disclaimer: "The views/contents expressed in this article are the sole responsibility of the author(s) and do not neccessarily reflect those of Modern Ghana. Modern Ghana will not be responsible or liable for any inaccurate or incorrect statements contained in this article."

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