Mediamark’s In the KNOW Now

Mediamark launched an online skills development and knowledge sharing platform dubbed, 'In the KNOW NOW' on Thursday at Moka's Cafe in Labone, Accra. It was the third in the Mediamark Thought Leader series.

The platform, created by Mediamark, is to assist media professionals upgrade their knowledge, as the release of new research data and an evolving research landscape brings significant change to Africa's media buying world.

The 'In The KNOW NOW' platform, first launched in South Africa in March this year, will now be extended into Ghana to help both seasoned professionals and young talents alike acquire the skills and expertise they need to thrive in this changing environment.

It will offer workshops, webinars and learning materials across most media channels and platform brands in use today, starting with radio and then expanding into digital and television.

Speaking on the topic, 'The Connected Consumer,' Werner Lindemann, Managing Director for Mediamark, who was also the main speaker for the event, stated that “we have spent a lot of time, research and analytics developing these modules to ensure we are equipping media and marketing professionals with the tools they need to remain on top of their game.

“We're excited about this initiative to provide strategic direction to marketing and media professionals and equip them with the right tools to successfully get the best tangible results from their customer's media needs,” said Lindemann.

“We are hoping to play a role in ensuring that the industry has a strong pool of skills for the future.”

Other speakers were Mervyn Naidu, General Manager of Mediamark Ghana, as well as Brenya Bampoe, DJ Advicer and Akosua Hanson, who showcased three of the media brands which Mediamark represents in the Ghanaian market– e.TV Ghana, Happy FM and YFM respectively.

The event also revealed the extension of LAB 42 (Mediamark's creative arm) to Ghana, as well as the introduction of Edward Entee, the new Business Development Manager for the company.

In the Ghanaian market, Mediamark has come to be known for its innovative client engagement activities, exceptional systems, unique approach to identifying clients' needs and coming up with creative multi-channelled solutions for them.

The Thought Leader Series, another Mediamark First, is just one of such activities and promises to be the beginning of even more exciting things in the coming years.