Aflao, May 9, GNA - Mrs Goski Alabi, UNICEF Focal person on the promotion of exclusive breastfeeding has endorsed the marketing approach to the Pre-NAN baby formula as being in conformity with the country's breastfeeding promotion regulations.
That product was spotted by a team of exclusive breastfeeding monitors in a shop at Aflao during a recent survey.
Speaking in an interview with the Ghana News Agency (GNA), Mrs Alabi said baby formulae on the Ghanaian market were neither supposed to bear the logos of their marketing companies nor any labels to suggest superiority over breast milk.
Mrs Alabi said the campaign for exclusive breastfeeding of zero to six months old babies was not to suggest that baby formulae should not be sold in the country but that their marketing should conform to standard requirements, which make breastfeeding the first choice of mothers because of its superior qualities.
She said breast milk does not pose any health risks to babies unlike baby formulae, which have on occasions proved fatal to babies in some European countries.
Mrs Alabi said baby formulae could however not be avoided under certain circumstances.
Such exceptional situations include incapacitation of mothers, abandoned babies and babies in intensive care or where a baby loses his or her mother.