MTN Foundation “Save A Life” Campaign Exceeds Target

The MTN Ghana Foundation has collected 2,551 pints of blood at its sixth annual “Save a Life” blood donation campaign, exceeding its target of 2,017 pints.

The annual exercise gives staff of MTN and the general public the opportunity to show love on Valentine’s Day by donating a pint of blood each. This year’s blood donation exercise had 12 bleeding centres in all the 10 regions of Ghana.

The blood collected went directly to the National Blood Transfusion Services, 37 Military Hospital, Ridge Hospital and respective regional hospitals. At the end of the exercise, the following number of pints were collected from the various regions:

· Greater Accra (MTN House & Graphic Road) 243

· Western (Tarkwa & Takoradi) 322
· Central (Cape Coast) 220
· Volta (Ho) 95
· Eastern (Koforidua) 207
· Ashanti (Kumasi & Ejisu) 364
· Brong Ahafo (Sunyani) 307
· Upper East (Bolga) 253
· Upper West (Lawra & Wa) 204
· Northern Region (Tamale) 336
TOTAL 2551
Commenting on the exercise, the Executive Director of the MTN Ghana Foundation, Mrs Cynthia Lumor, said “the exercise was a huge success and we owe it all to our partners and the benevolent donors who came to the various bleeding centres to participate in the exercise. “We believe that as a result of this exercise we have been able to save many lives over the years and we are gratified at the support and collaboration we have received from well-intentioned partners and donors.”

The MTN Ghana Foundation instituted the annual blood donation exercise, dubbed “Save a Life” campaign, in 2011 to support the restocking of blood at select blood banks. The program was initiated by MTN staff as part of the company’s corporate social investments activities. Since the inception of the exercise, over 6,302 pints have been collected. The blood donation exercise was also initiated as part of MTN’s interest in health.

In recognition for its efforts, the MTN Ghana Foundation was adjudged the highest corporate blood donor in 2013, second highest corporate donor in 2014 and one of the highest corporate donors in 2015.