Accra, March 8, GNA - Participants attending a preparatory training workshop towards this year's Trade Show in the United States have been urged to package their products to suit the America market. Artisans from the West Africa Sub-Region are slated to attend the Source Trade Show slated to take place from May 15 in New York. Mrs Bridget Kyeremanteng-Darko, Executive Director, Aid To Artisan-Ghana, said packaging and labelling of commodities offered consumers sufficient information relating to the product and determined its suitability.
The two-day workshop, which is being sponsored by West Africa Trade Hub, with counterpart support from Aid To Artisans-Ghana and African Fast track Trade, attracted 30 business groupings. It is aimed at offering the participants first hand information on the mechanisms of the United States market and how to strategise to attract potential investors.
Mrs Kyeremanteng-Darko noted that if West African trade partners did not sit up, it would be difficult for them to remain in the global competitive business.
She said most of the original products manufactured in Africa were being duplicated by Asia and other Far East countries and sold at relatively cheaper prices on the global market.
Mrs Kyeremanteng-Darko said steps were being taken to strengthen the sub-regional market to create larger markets for products from the Region.
The delegates were told that the US market changed every three months and had seasonal effects, which largely affected the demand for consumer products.