Ethiopian Airlines adjudged CIMG airline of the year

By Morkporkpor Anku, GNA
Accra, Oct. 18, GNA - Africa's most profitable and Largest Airline Ethiopian Airline, has been adjudged the Airline of the year (International) at the 27th edition of the Chartered Institute of Marketing Ghana National Performance Awards in Accra.

Ethiopian Airlines was chosen for being the best in Strategic Marketing amongst all Airlines in Ghana.

The theme for the event was: 'Democracy and National Cohesion; Marketing a New Political Paradigm.'

The citation accompanying the awards reads: 'With an impressive and proactive approach to marketing and sales activities, where are synonymous with your day to day operations, you have won some admirers in our team of evaluator.'

It also said in the face of stiff competition from other airlines, you were deemed the deserving winner with your effective and revealing strategies, which ultimately won you a place above your competitors.

The citation said 'in a bid to keep your customers sold, you left no stone unturned by acquiring new state-of - the-art aircrafts and by so doing opening up new destinations within the African continent and beyond with your newly acquired B7B7 and 777 model aircraft'.

Ethiopian Airlines, which prides itself as the new Spirit of Africa and has been providing Africa with access to over 94 destinations all over the world including Direct flights to far flung places like Japan, Los Angeles in US and Brazil.

Being the first Airline to fly the B787 Dreamliner and the new Airbus A350 in Africa Ethiopian Airlines has served Ghana with World class products.

Genet Michael, General Manager of Ethiopian Airlines in Ghana said the award went a long way to support the patronage from the Ghanaian passengers.

She said the Airline had received a lot of support from the passengers in the last one year.

'ET started 2015 with a B737 and later improved to a B787 last year and now using a B777 showing a growing patronage and appreciation of the Ethiopian Airline world class services,' she added.

She said as a Star Alliance member Ethiopian Airlines connected its customers to more than 1200 destinations globally, where it flew to more than 50 destinations in Africa.

Mrs Michael said: "We are happy that people are recognising the effort Ethiopian Airlines puts in to serve Ghana and its wonderful people.'

The awards covered seven major areas: personalities, hall of fame, media/MARCOMS organisations, products, not-for-profit organisations, business organisations and special category.

GNA