First Atlantic Bank targets 30 network branches before end of year
First Atlantic Bank says they are looking at increasing their branch network to 30 the end of this year. The bank currently has about 23 banks.
The branch increase according to the Bank is part of measures to make it the preferred bank for the banking populace in key areas in the country while working to be among the top tier banks in the country.
New Managing Director of First Atlantic, Odun Odunfa disclosed to this JOYBUSINESS after opening key branches last week at Sakumono, Kotobabi and East Legon.
He tells JOYBUSINESS, the focus to grow the bank's assets and also give more attention to corporate governance issues.
He adds that service delivery will be another area that will not be left out when it comes to focus.
"Part of our branch roll out strategy is to build branches that reflect the environment in which they are situated and in so doing building emotional connections with the people we intend to serve. This is what we want to do with the people of East Legon," he said.
Mr Odunfa says their principal objective is to build a global bank out of Ghana and this we are pursuing through the adoption of a culture of service excellence throughout our institution.
"We are therefore bringing to East Legon and all surrounding areas what we have branded as the Purple Experience, which is our distinctly different service delivery at every touch point," he said.
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