14.01.2016 Business & Finance

Access Bank Ghana Ranked 2015 Most Influential Bank On Social Media

By Nana Yaw Baafi
Access Bank Ghana Ranked 2015 Most Influential Bank On Social Media
LISTEN JAN 14, 2016

Access Bank Ghana has thrown a challenge out there to various Ghanaian Banks emerging as the Most Influential Ghanaian Bank on Social Media.

2015, has been an awesome SOCIAL MEDIA year for Ghanaian Banks evidently through how they ran various campaigns and promotions to win customers. Social Media also became a great tool for the growth of the industry harnessing banking and competing in the Global Banking Space.

To read the full 2015 Ghana Social Media Rankings report, kindly visit

For this special category, FACEBOOK and TWITTER were considered due to its massive presence and usage among competitors.


  1. Access Bank Ghana
  2. Stanbic Bank Ghana Ltd
  3. GCB Bank Limited
  4. Universal Merchant Bank
  5. Fidelity Bank Ghana
  6. CAL Bank Limited
  7. National Investment Bank Ltd
  8. UT Bank Ghana
  9. Standard Chartered Bank Ghana Limited
  10. Capital Bank

Other potential entrants for next year include: HFC Bank Ltd, Uni Bank Ghana Ltd, Agricultural Development Bank Limited and Zenith Bank (Ghana) Limited

Through Observations and Feedbacks on our rankings for 2014, we came up with the GSMR score, with a formula derived from various followings on Facebook, Twitter, Instagram and YouTube with data on Engagements, Posts Reach and Mentions.

Final Data used for all Rankings were recorded on the 28th of December, 2015 and Figures (GSMR Score) on the attached chart are calculations from Social Media followings, Engagements, Post Reaches and Mentions.

As Ghanaians head towards the polls in 2016 to cast their votes, we have assessed the important role Social Media would play in various political activities and would like to use this platform to appeal to all Ghanaians to desist from using their social media platforms to channel unwarranted contents that potentially can lead this nation into any uproar.

The 2015 Ghana Social Media Rankings is conducted by Avance Media and CliQAfrica in Partnership with Dream Ambassadors Foundation GH, Royal Scene Media and GetGhanaOnline.

Media Partners include: TV3, 233LiveNews, Cape 360, Enter Ghana and Gonewsgh.

To watch various visuals on the rankings kindly visit,

ModernGhana Links

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