A week ago on Skyy Power FM´s Drive Time with the ever-lovely Nana Adjoa Arthur; Nana Kwesi Koomson revealed that Feeling Daddy, the Events Manager of Radio Maxx has proposed a new genre of music for the Twin-City of Ghana.
Feeling Daddy who is also a presenter on Spice FM in his conceptualisation came up with the name ´´Westlife´´as the genre of music made in Sekondi-Takoradi. Surprisingly, we have seen few radio personalities like Yoofi and Nana Kwame from the Skyy Media Group as strong proponents of this musical conception.
However, others too hold divergent views which mostly suggest that the ´´Westlife´´ campaign is completely untenable. This is because we know of the initial popularisation of sub-genres of music like Twipop and Azonto which seem to have withered out in our music industry today. So is it sensible to for anyone to claim that ´´Westlife´´ would certainly follow suit? Well, we are all aware that a new sense of optimism, hype and real action can sustain ´´Westlife´´ to the surprise of many people.
But I, Sir Article as an avowed pro-Westerner believe that ´´Westlife´´ was conceived out of a desire to build the brand value of T´adi music which has proved remarkably resilient! And ´´Westlife´´ would be the brand image of music made in Sekondi-Takoradi being influenced by Hiplife music, and having the unique element of T´adi Fante with lots of inspiration and wisdom. And at least, all the bloggers, musicians, music fans etc. from Ghana´s Twin-City should start referring to contemporary T´adi music as ´´Westlife.´´