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21.08.2004 Business & Finance

Unilever holds vitality day

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Tema, Aug. 21, GNA - Unilever Ghana Limited (UGL) on Friday held an open day for children of its employees to tour the factory to learn at first hand the its operations and to inform the public about its success story.

Dubbed the "Vitality Day", it was aimed at highlighting and focusing on the Company's new mission of adding vitality to life and meeting the daily needs for hygiene, nutrition and personal care with brands that helped people to feel and look good and get more out of life.

Briefing newsmen at the Plant, Madam Vicky Wireko, Corporate Relations Manager, said the UGL was repositioning its strategy towards production to bring vitality to daily life to meet the growing needs of consumers to ensure the growth of the Company.

She said following a three months opinion poll conducted worldwide on its products the Company was planning to change its mission and logo made up of 25 different icons to reflect the future of the Company. Madam Wireko said the opinion poll showed that consumers wanted varieties in the products for quick results and had come out with products that were instant to prepare and mentioned Royco Shito as example.

She said the UGL had contributed immensely in areas of health, environment and economics and had to date spent 3.2 billion cedis on scholarships, rural health, research as well as enterprise training. The Corporate Relations Manager said the Company had adopted three schools in Tema Manhean - Anglican, Methodist and Presbyterian - where some of the managers volunteer their lunchtime to offer free teaching. Activities marking the day included lectures on health, voluntary counselling and testing for HIV and funfair.

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