Maybelline makeup brand introduced in Ghana
Accra, April 29, GNA - Maybelline, a makeup brand in New York, has been launched in Accra.
Madam Aretha Yorke Sabeng, the Brand Manager said: 'Maybelline New York is a brand that empowers women to make a statement, explore new looks as well as flaunt their own creativity and individuality.
She said the company has created a diverse and inspiring fashion show that allows the brand to demonstrate how this could be interpreted locally.
'Maybelline is now available in Ghana, giving women the opportunity to have trendy, high quality and affordable makeup that allows them to achieve the latest looks from the catwalk effortlessly,' she said.
Maybelline New York is the latest brand under the L'OrÃ©al Group umbrella to launch in Ghana, joining popular brands like Dark and Lovely and Blue Ice.
Mr Jean-Dominique De Ravignan, the Executive General Manager of L'OrÃ©al West Africa, said: 'L'OrÃ©al has been in Ghana since…2000 and during this time we have grown the business significantly.'
He said launching Maybelline New York in Ghana as it celebrates its 100th anniversary, was a giant step for the brand.
'We are very excited at what the future holds and we are confident that the brand will do well in this market,' he added.
Celebrity guests at the event include Juliet Ibrahim, Lydia Forson, Joselyn Dumas, Sacha Okoh, Efya, Naa Ashorkor, Ama K. Abebrese and Marie Humbert.