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18.09.2014 General News

NRSC Orders Advertisers To Pull Down Digital Bill Boards For Safety Concerns

By Ivan Korshie Heathcote-Fumador, Ultimate Radio, Kumasi
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The Ghana Advertisers Association and other advertising stakeholders have been directed to remove giant bill boards sited in places which could distract road users and result in accidents.

The directive issued by the National Road Safety Commission and other stakeholders followed several complains by motorists that the digital billboards poses danger to them.

According to them some of the bill boards impede the sight of motorists, pedestrians and other users whiles others are not strong enough to withstand heavy storms.

A cross section of road users who spoke to Ultimate Radio complained some of the lights were sometimes blur which affect their vision.

Some drivers also alluded to the fact that they sometimes have to hunk at pedestrians who lost concentration watching these fancy bill boards to get them out of danger.

Communications manager at the National Road Safety Commission, Kwame Koduah told Ultimate Radio the advertisers were given up till August to remove the bill boards by themselves.

He stated that a task force is expected to be soon commissioned with the mandate to go around and pull down these billboards.

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