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October 29, 2013 | Africa

Jumia Launches FTC Apparel

Modern Ghana

Morocco, 29th October 2013; JUMIA, Africa's leading online shopping destination, has announced its first in-house brand, FTC Apparel will be available online today. Designed as a capsule collection of women's shoes, JUMIA has taken yet another step towards establishing itself at the forefront of online shopping in Africa.

Available on the JUMIA site starting in Morocco today with more countries to come, FTC Apparel will launch with a women wear collection featuring an exciting mix of cutting-edge and up-to-the minute pieces. Incorporating fun and glamorous designs for the Moroccan fashionista to modern classy for self-driven working girls who like to stand out from the crowd, FTC Apparel is set to become a wardrobe staple for all fashion lovers, willing to be in-line with the best of global styles.

Jeremy Hodara, co-founder, Africa Internet Holding commented, “At JUMIA, our goal is to constantly provide the African market with the most convenient access to on-trend and affordable fashion. Creating an in-house label was an obvious next step for us as a company, and we have a team of incredibly talented, passionate and creative designers who have done a fantastic job on this first capsule collection.”

SashaPoignonnec, co-founder, Africa Internet Holding, continues “By including FTC Apparel in our already comprehensive portfolio of over 500 major local and international brands, we are providing our customers with something exclusive to our site. FTC Apparel will be sold only on JUMIA throughout Morocco, giving shoppers more choice when it comes to their online shopping experience. We are really excited to see the journey the FTC Apparel brand will take from here.”

Drawing inspiration both from big Moroccan city and from European catwalks, celebrity looks and street style, FTC Apparel's collections will keep track of trends that are driving expectations styles. And coming soon, FTC Apparel's men line-up will cover a wide-range of designs from youthful street-style to more refined professional looks.

Visit the FTC Apparel collection:

Founded in 2012, JUMIA operates in five countries and the website receives about 300,000 unique visitors daily. Last months, JUMIA has launched the largest e-commerce campus in West Africa spanning over 10,000 square meters in Lagos, Nigeria. Only a few weeks ago, JUMIA were the first Africa company to win an award at the World Online Retail Awards 2013 in Paris – The Best New Retail Launch.

At JUMIA, customers across the continent can shop the widest assortment of quality products at affordable prices – offering everything from fashion, consumer electronics, home appliances to beauty products. JUMIA operates in five countries, including Nigeria, Morocco, Egypt, Kenya and Ivory Coast.

JUMIA is part of the Africa Internet Holding. The Africa Internet Holding introduces and accelerates the online shift in Africa, as well as for Africa, its people, and its culture.

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