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13.10.2013 Business & Finance

PZ Cussons re-launches Imperial Leather

By GNA
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LISTEN OCT 13, 2013
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Accra , Oct 13, GNA - PZ Cussons Ghana has re-launched new-look Imperial Leather on to the Ghanaian market to deliver luxury bathing solutions to consumers.

The Imperial brand has products ranging from bar soaps, shower gels, deo roll-ons and talcum powder.

Mr David Afful, Commercial Director of PZ Cussons, who launched the products, said the new imperial leather bar soap comes with exciting new features such enhanced fragrance, look and delivery.

He said the launch is the beginning of a series of introductions of new products under the Imperial Leather brand across the entire product range.

'This new range of products will cater for various personal care needs of the Ghanaian consumer whilst delivering on its brand promise of providing 'a little luxury everyday,' he said.

Mr Afful said it is part of efforts to enhance the luxury experience offered to customers.

He said the new bar soap comes with enhanced features such as the improved fragrance, new and more attractive packaging.

He expressed the hope that PZ Cussons with the re-launch would push its market share in the soap market.  

Mr Afful said to continue the engagement with the public, PZ Cussons had created online platforms at www.imperial-leather.com and a Facebook page 'for you (customers) to share your luxury experience and win some amazing prizes'.

'We will be happy to get your feedback online after you have used the samples,' Mr Afful said.

  GNA

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