By: Masahudu Ankiilu Kunateh
United Bank for Africa Plc (UBA), the Pan-African bank with operations in 19 African countries and New York, London and Paris, has announced the launch of Project Alpha - the Group's next stage focus of strategic transformation.
According to senior managers of the bank, UBA has for eight years executed a dedicated strategy of local, regional and global expansion, whose implementation has seen the Group transform from a national player to an institution of international prominence.
Project Alpha is a three year route map of key transformation initiatives, designed to consolidate the Group's strategic positioning and fully capture the opportunities from Africa's economic renaissance and the Group's unique platform.
Project Alpha is focused on leveraging all aspects of the Group's footprint, product offerings and operational capability, allowing a commitment to customer service transformation, market share growth, the implementation of key e-banking initiatives across all segments, the growth of corporate and trade finance capabilities and significant investment in the human capital represented by the over twenty five thousand UBA work force.
A series of senior executive hires underlines the Group's commitment to Project Alpha includes: Mr. Apollos Ikpobe has been appointed as Deputy Managing Director, Domestic Bank and Ms. Obi Ibekwe as Executive Director Human Resources and Customer Service. Both appointments have been approved by the Central Bank of Nigeria (CBN).
A critical aspect of the Project Alpha initiative is the focus on UBA Africa, whose contribution currently at 20% of group performance and is planned to be 50% in by 2016. To drive this, the Group is reinforcing its senior African leadership.
Emmanuel Nnorom, Formerly Executive Director, Finance & Risk Management at UBA, has been appointed as the CEO for UBA Africa.
Other senior level appointments in UBA Africa include Mrs. Amie Sow, Managing Director, UBA Senegal; and Mrs. Abiola Bawuah, Deputy Managing Director, UBA Ghana.
'UBA is able to recruit the cream of African banking talent and we are proud to be able to provide a dynamic platform for these Africans to contribute to our continent's transformation' said the GMD/CEO, UBA Mr. Phillips Oduoza.
Speaking further, he said: 'Our people remain our greatest asset and we will continue to strategically retool and resource to achieve and surpass the goals of Project Alpha'.