Jaguar, Land Rover SSA Partner

The new Range Rover

Jaguar Land Rover sub-Sahara Africa (JLRSSA) has opened its first official combined dealership in Accra.

The facility will provide Ghana with full Jaguar and Land Rover representation.

Ghana is the latest African market to benefit from official Jaguar Land Rover presence and will meet global standards for the premium brands.

Alliance Motors Ghana is the appointed custodian of JLR's Ghana presence, a subsidiary of Tata Africa Holdings (Ghana) Limited.

Alliance Motors Ghana has now completed the takeover of the facilities of the former franchisee to support Jaguar Land Rover customers in the servicing of vehicles.

'Ghana is an important sub-Saharan market for Jaguar Land Rover. We have recently released our full-year results and the SSA region saw a 14 percent growth year on year. Ghana played an important role for the SSA region in helping to achieve these outstanding results,' said Nigel Clarke, Operations Director of JLR SSA.

'The investment by Alliance Motors is significant and a sure sign of their commitment to delivering the Jaguar and Land Rover experience to the Ghanaian customers.'

The Ghana facility will provide full support for Jaguar and Land Rover customers in Ghana.

'We welcome Alliance Motors Ghana to the Jaguar Land Rover team and will provide them with every support needed to make our Ghana operation a success,' said Kevin Flynn, Managing Director of JLR SA & SSA.

'They are already close to our broader parent company and we are confident of their abilities and experience to deliver impeccable service to Jaguar and Land Rover customers in Ghana.'

Alliance Motors Ghana has ambitious plans in the Ghana motor industry.

'Being entrusted with the Jaguar and Land Rover name plates for Ghana is an honour and a challenge that our team is eager to conquer,' said Sudeep Ray, Director of Alliance Motors Ghana.

'We are creating new employment opportunities for Ghanaians and critically the technical transfer of world-class skills and knowledge is an investment in our country as much as in our business, it will extend to and impact many Ghanaians.'

Jaguar Land Rover sales were 30 percent up last year to 357,773 vehicles.

The company has ambitious plans for sustainability and growth and will invest around £2.75 billion in products and facilities in the financial year to March 2014.

A business desk report