MTN expands Traders’ Forum to increase mobile technology use

Leading mobile telecom operator, MTN Ghana, is expanding its Traders' Forum to engage more trade groups and professions in the use of mobile technology to enhance business operations.

The Forum was instituted in 2011 with the aim of meeting identifiable groups to share information on use of technology and other modern practices to advance their businesses.

It is also a forum to discuss ways in which MTN as an organization can partner with the trade associations for mutual benefits.

General Manager in-charge of MTN Northern Business District, James Bukari Basintale, says the company's investments in network infrastructure expansion are geared towards adding value to the lives of subscribers.

He noted clients can maximum the benefits of innovative telecoms solutions and other network's promotional activities only when they can efficiently make use of the mobile device.

The Kumasi forum discussed how members of the Ghana Hairdressers and Beauticians Association (GHABA) can stay ahead of competition through the use of data or internet and MTN Mobile Money to advance their business.

Participants also had presentations on customer service tips and activities of economic empowerment by the MTN Foundation.

Maxwell Arthur of MTN's traders' segment market observed low application of SMS application on mobile phones among traders.

The Traders forum, he said, is therefore necessary to enable clients take advantage of products and promotions, hence expansion to cover more groups across the country.

He appreciated the loyalty of the traders in growing the network to record over 11 million subscribers in Ghana.

Story by Kofi Adu Domfeh