Airtel Unveils New Products

Philip Sowah – MD Airtel Ghana

The new campaign, which is based on friendship, is aimed at strengthening Airtel as a youth brand that offers products and services that are relevant to active youth group and other users.

Launching the product, Managing Director of Airtel Ghana, Philip Sowah said Airtel's new brand campaign is about friendship, success and getting to the very top, which is what Airtel stands for.

He stated that 'we realize the importance of friendships in the daily lives Ghanaians. These friendships tend to be across various ages. But we also realise that these friendships were often started when we were younger; from our Junior, Senior high schools or from our university days.'

He emphasized that 'my paddies, my network' which will drive Airtel's campaigns going forward will also enable customers to aspire for greater heights while keeping in mind that paddies can be great shoulder to help us make that leap.

The other product, which is 'Frndz Unlimited', offers customers an easy and more affordable way of communicating with their friends and families.

Chief Operating Officer of Airtel, Mrinal Roy explained that with 'Frndz Unlimited' our customers are able to call and SMS Airtel numbers for us low as 2.5 pesewas  per minute and send SMS to other network also for 2.5 pesewas per text. New customers get 50 MB free data valid for 10 days as well. We will charge you the regular call rate during your first call and thereafter, every call you make will cost you a 2.5 pesewas.'

Mr. Roy indicated that 'Frndz Unlimited is opened to both new customers and its existing customers.

Existing customers can enjoy the offer by dialing *700# to subscribe.

Airtel Ghana has since its entrance onto the Ghanaian telecommunication market continuously expanded its network to cover the whole of Ghana and boasts of one of the largest cell sites in the country.

By Esther Awuah