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Joy FM receives 2012 Superbrand books

By Myjoyonline.com | Ernest Dela Aglanu
General News Mr Eric Affaidu left, Mr Max Fugah and Doreen Andoh
FEB 26, 2013 LISTEN
Mr Eric Affaidu (left), Mr Max Fugah and Doreen Andoh

Your Super station Joy FM which was adjudged the nation's topmost brand for 2012 has been presented with 100 copies of Superbrand books.

Superbrands Ghana, organizers of the Superbrands Ghana awards made the presentation at the offices of Joy FM Monday. The station beat 40 other main brands to win the award.

CEO of Superbrands Ghana, Mr Eric Affaidu told Myjoyonline.com after the presentation that Joy FM won the award due to the positive feedback organizers received from consumers.

Joy FM, he noted, was selected after they did “a consumer survey to shortlist the number of radio stations in Ghana to five and then based on longevity and goodwill” experts also sat to assess each of the stations.

According to him, out of the numerous stations in Ghana, “it was Joy FM that scored very high [marks] and therefore deserves to be a Superbrand.”

Mr Affaidu added that the station has been exceptional when it comes to performance and that won the station the Brand of the Year awards.

The book, Ghana's Superbrands: An insight into Ghana's strongest brands (Volume one), is an encyclopedia of all the winners in the maiden edition of the Superbrand awards.

Chief Operating Officer of Joy FM, Mr Ekyi Quarm, Host of Cosmopolitan Mix, Doreen Andoh, Sales and Marketing Manager of Joy FM, Mr Max Fugah represented Joy FM at the ceremony while Joyce Ahiadorme and George Out Asare represented Superbrands Ghana.

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