Goil outdoors new brand identity

By: Masahudu Ankiilu Kunateh
Ghana Oil Company (GOIL) outdoored their rejuvenated brand identity in a vibrant and colourful ceremony at their State of the Art GOIL filling station on the La beach road in Accra on Friday, May 18, 2012.

The company which was incorporated in 1960 has had several logos; and over the years it experienced an evolution into the running deer that customers have become accustomed to.

The new company logo is represented by a dynamic, action denoting 'G' made from blades of a wind vane in various shades of orange, with 'GOIL' written in a special font below it in charcoal grey, and 'GOOD ENERGY' also below the GOIL, in a smaller font also in charcoal grey.  The corporate colour remains orange to reflect the goodness of the sun and the energy that it provides for all.

The Acting Managing Director of GOIL, Mr. Chris A-Ackumey expressed delight at the culmination of the innovative exercise which has resulted in the refreshing of the company brand.  He said 'the new identity of GOIL is as a result of the company's response to well researched consumer insights and I together with my management team are confident that in creating the sort of image that our stakeholders are proud of, we thus ensure continued demand for the products and services that our employees create'.

GOIL Board Chairman, Prof. William Asomaning in his address said 'the expected result of our rebranding exercise is to offer a better value to our consumers which will in turn provide organic growth, enabling us to provide greater returns to our shareholders as well as be a responsible partner to government's efforts at developing the nation'.

Hon. Minister of Energy, Dr. Joe Oteng-Adjei in his message to the invited guests said 'I am glad that GOIL, the nation's premier indigenous oil marketing company has decided to draw on its innovative energies in order to better position its products and services in an increasingly competitive market. Ghana is now a player in the international petroleum market and it is highly appropriate that a Company such as GOIL which is largely owned by the Ghanaian people is able to stake a good claim on the prosperity that our resources will create'.