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31.01.2012 Business & Finance

$10m For Cocoa Sector

31.01.2012 LISTEN
By Daily Guide

Hershey Company, the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery, yesterday announced plans to reinforce cocoa sustainability efforts by accelerating farmer and family development in West Africa, where 70 percent of the world's cocoa is grown.

A statement issued by the company said over the next five years, Hershey will expand and accelerate programs to improve cocoa communities by investing $10 million in West Africa.

It will continue to work with experts in agriculture, community development and government to achieve progress with cocoa farmers and their families.

By 2017, Hershey's public and private partnerships will directly benefit 750,000 African cocoa farmers and over two million people in cocoa communities across the region. Because cocoa farms are family farms, improving farming increases family income. Today, West African farmers can increase their cocoa output by 50 percent through modern methods.  Doing so will increase school attendance and improve community health. Hershey has worked with farmers and development organizations for more than 50 years.

Most cocoa farmers live on small, isolated family farms. They are eager to improve their farming methods and Hershey company is investing in major programmes to make them better farmers.

Yesterday's announcement builds on the company's cocoa expertise and partnerships and will focus on increasing the income of the region's two million cocoa farmers to ensure long-term cocoa sustainability for the region and for Hershey's global product line.

'Hershey is extending our commitment with new programs to drive long-term change in cocoa villages where families will benefit from our investments in education, health and economic opportunities,' J.P. Bilbrey, President and Chief Executive Officer (CEO) of Hershey Company noted.

'Our global consumers want The Hershey Company to be a leader in responsible business practices and in finding smart ways to benefit cocoa communities. We are excited and humbled by this opportunity to create positive change in West Africa.'

Later this year, U.S. consumers will be able to purchase Hershey's Bliss products with 100 percent cocoa from Rainforest Alliance Certified farms. Rainforest Alliance Certified farms have met comprehensive sustainability standards that protect the environment and ensure the safety and well-being of workers, their families and communities.

Hershey's Bliss chocolates are available to U.S. consumers at more than 35,000 retail outlets. In addition, Hershey is working with the Rainforest Alliance to source cocoa from certified farms in Latin America and Africa for Hershey's premium brand, Dagoba.

While working with farmers to improve long-standing agricultural practices, Hershey and the Rainforest Alliance will also help them prepare for the future. For example, Hershey and the Rainforest Alliance will collaborate to provide cocoa farmers with training to help them address global climate change and adapt to its impacts.

As part of an overall strategy to eliminate child labor, Rainforest Alliance inspectors will monitor and audit practices on farms supplying certified beans to Hershey, including instances of unsafe or illegal child labor. 

The Rainforest Alliance will use training programs to reduce child labor and increase school attendance. These programs will be coordinated with industry and government initiatives.

'We support Hershey's comprehensive approach to sustainability through educating cocoa farmers on best practices and improving conditions for cocoa farming communities in West Africa,' Tensie Whelan, president of the Rainforest Alliance stated.

He added: 'We are thrilled to be working with Hershey to bring their sustainability commitments to life from cocoa farms in West Africa to shelves across North America.'

From Business Desk
 
 
 
 

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