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30 August 2010 | Economy & Investments

Gold Still Important To Economy

The Managing Director of Fidelity Bank, Mr Edward Effah, has emphasised the importance of gold to the socio-economic lives of people.

He said gold was a highly sought-after precious metal for coinage, jewellery, and other arts since the beginning of history.

Mr Effah was launching the ‘GO FOR GOLD’ campaign, that would among other rewards encourage savings culture in all Ghanaians for a happy and comfortable future.

Other prizes include all expense-paid holidays to places of choice in Ghana and other African destinations, gold jewellery sets, ipods, laptops, BlackBerry phones, wax prints as well as home appliances such as washing machines and home theatres.

The campaign ends with a grand draw in March 2011.

Mr Effah stressed that gold has been highly valued in many societies throughout the ages and has often had a strongly positive symbolic meaning closely connected to the values held in the highest esteem in society.

“Gold symbolises power, strength, wealth, warmth, happiness, love, hope, optimism, intelligence, justice, balance, perfection, harvest and the sun”, he stressed.

Mr Effah asked the public to visit any of the 19 branches of Fidelity Bank nationwide or approach any Fidelity Bank Ambassador across the major cities and towns to open an account and maintain multiples of GH¢300 in their accounts in order to stand a higher chance of winning the gold bar.

Mr Effah said Fidelity Bank was offering the public a unique opportunity to win a 24-carat 1 kilogram bar of gold that would help you fulfil that dream with the launch of the “GO FOR GOLD”deposit mobilisation campaign.

“All you need to do is to open an account and maintain a minimum of GH¢300 or multiples of it to get a coupon to enter both the monthly and grand draws.

Existing customers have to top up their accounts and maintain a minimum of GH¢300 or multiples of it to qualify for the monthly and grand draws”, he explained.

Mr Effah said the ‘GO FOR GOLD’ promotion had created a gold rush among the Ghanaian public, saying that “While they hope for the monthly and ultimate prize, customers are also offered a unique opportunity to enjoy world-class banking at Fidelity Bank, he said.

According to Mr Effah, the Vice-President, Mr John Dramani Mahama, had lauded the bank for the gold innovation which complements government’s efforts at attracting more people into the banking sector.