Procter and Gamble launch `Always Care Programme`

Procter and Gamble has launched the 'Always Care Programme' at St Mary's Senior High School, Accra. The programme, which seeks to ensure a better and healthier life for girls between the ages of 13-21years, comprises a scholarship scheme for 50 girls, hygiene and puberty education programme, as well as a free bus ride for girls in some selected schools in the country.

In her welcoming address, the Public Relations Officer of Procter and Gamble, Patricia Obozuwa said Procter and Gamble believes in offering girls all over the world and especially in Africa the opportunity to have a brighter life and a better future.

“Our new innovation of the 'Always' product promises our cherished customers up to 8 hours no check, no stain”. She explained that the new innovation has Dri-weave top sheet, lock-away core and poly backsheet which eliminate the need to constantly check and change.

Launching the programme, the Minister of Women and Children's Affairs, Ms. Akua Sena Dansua said although the government has the mandate and responsibility to develop women and girls through education, other competing demands on the scarce resources from sectors like health make it difficult for government to fulfill its role.

The scholarship package includes an education grant of N20, 000 for each girl, as well as a star prize of skill opportunities in Nigeria for one student. The feminine Hygiene and Puberty Education, however, is already ongoing in Ghana and has reached over 400,000 girls with the aim of reaching 100,000 more this year.