SIFE Kenya PRESS RELEASE

Subject: SIFE World Cup 2009
Venue: Berlin, Germany
Date: 4-6 October, 2009

Maseno University SIFE (Students in Free Enterprise) Team, the 2009 SIFE Kenya National Champions are headed for Berlin, Germany to represent Kenyain the SIFE World Cup 2009. They will compete with teams drawn from 46 countries.

“As business leaders, we are proud to work directly with the youth in our universities, since this is the best way to give promise to Kenya's economy in the long run,” observed Andy Watt, SIFE Kenya Business Advisory Council Chair and MD Syngenta East Africa Ltd.

Maseno University SIFE was rated best by thirty four business executives from Kenya during the 7th SIFE Kenya National Business Competition that took place May 23, 2009. The team spent a total of 7,550 volunteer hours to enable 200 people in Western Kenya improve their businesses; increase sales and make profit and conserve the environment. SIFE Kenya currently operates in 14 Kenyan universities, and has a membership of over 500 students with an alumnus of over 2,500 since 2003.

Norah Odwesso (Public Affairs and Communications Director, Coca Cola); Robert Onyango (Regional Manager, Business Development, KPMG), Derek Bbanga (CEO, Public Image Inc Ltd) and Sheila Amdany (MD, Law Africa Ltd) will join the SIFE Team at SIFE Kenya offices on Thursday (October 1, 2009 at 4.00pm) to share business tips before Maseno students travel on October 2nd at midnight.

Coca Cola East and Central Africa Business unit is this years' SIFE Kenya National Champions main Sponsor to the World Cup in Berlin Germany. KPMG and Syngenta East Africa Ltd have also contributed towards the teams' travel and upkeep.

SIFE: A head for Business... A heart for the World!