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10.08.2009 Business & Finance

Malta Guinness launches New Pan African campaign

By Daniel Nonor Email ([email protected]) - Ghanaian Chronicle
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Guinness Ghana Breweries Limited (GGBL), Ghana's most celebrated business, has launched the new Malta Guinness campaign at a well-attended ceremony in Accra, over the weekend.

The campaign takes goodness, energy and vitality to the next level, and features Rawlings Nii Armah Adams, aka Bobo, of the 2PUFF dance group of Ghana, winners of the Pan African Malta Guinness Street Dance 2008 competition.

The Marketing Director of GGBL, Ama Okyere, described the new Malta Guinness campaign, as truly international, showcasing the very best of African talent.

Speaking at the media launch, the new Managing Director of GGBL, Mr. Ekwunife Okoli, said “The new Malta Guinness Campaign is yet another ground breaking piece of communication creatively developed and produced to celebrate Ghana, and showcase our great Talent.”

He added that the new campaign brings to life the energy and vitality of Malta Guinness in a resonating and compelling execution.

The campaign includes a new television commercial, beautifully choreographed street dance styles of Krumping, popping, locking, etc., which is further enhanced with world-class special effects to create a masterpiece set to be a sensation across the whole nation.

New billboards were also unveiled over the weekend. This new Malta Guinness campaign remains part of the ongoing rich communication and brand activities happening across Ghana, to celebrate the vibrancy of Malta Guinness, and reward our loyal consumers.

The national finals of the Malta Guinness street dance Africa 2009, is taking place this Friday, 14th August 2009, at the National Theatre, where we will select Ghana's representation for the Malta Guinness Street Dance International finals in September 2009.

Instructively, Malta Guinness is the premium non-alcoholic great tasting beverage from GGBL, packed with the finest quality natural ingredients, vitamins and nutrients, top of the world goodness, for that 'Top of the World' feeling.

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