Government calls for increased investment in health tourism
Tourism Minister, Juliana Azumah Mensah says local entrepreneurs should invest in beauty therapy to benefit from its tourism potential.
A few years back, spa treatment and body massages were considered luxuries mainly for the rich.
Now however, there is a growing demand for these and other services by a larger section of the public, provoking suggestions that practitioners in the sector require better training and investment.
Allure Ghana, a frontline beauty treatment provider, on Monday assembled over 850 beauty therapists in its event dubbed IYABA Expo, to school them on modern techniques in beauty treatment.