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03.06.2009 Business & Finance

3rd Edition of 21 days of ``Y'ello`` Care 09 launched

By Chris Twum - Ghanaian Chronicle
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The maiden third edition of MTN's 21 days of Y'ello Care for the year 2009, which is the flagship of employees of MTN, has been dually launched at the Teshie Orphanage.

This is a voluntary programme which is part of the company's social responsibility seeking to enrich the communities and also leaving a sustainable legacy. As part of marking the 21 days “Y'ello” care, which commenced on the 1st to 21st June, the MTN Foundation donated items worth GH¢1000 to the Teshie Orphanage on Monday.

The items included boxes of key soap, gallons of oil, cartons of soft drinks, bags of rice, boxes of mineral water and MTN souvenirs.

Speaking at the launch of the 21 days of Y'ello Care, the Chief Executive Officer (CEO) of MTN, Brett Goschen observed that the programme is to encourage employees to demonstrate their commitment to community development which is in line with the company's social investment initiatives.

This, according to the CEO of MTN Ghana, would motivate employees to give back to society what it has contributed to their success story. Mr. Goschen said the activities slated would be carried out simultaneously in Greater Accra, Western, Ashanti Regions and certain parts of Koforidua.

The Acting Corporate Manager, Eleanor Adzaho-Sarpong indicated that this year's launching of the programme is in line with the World Children's day and also the programme corresponds with 21 countries which MTN is establish world wide.

Mr. Franklin Manu, Board Chairman of M TN Ghana Foundation, said the communications company would continue to express its commitment to partner with stakeholders to provide the necessary support to help improve the quality of life of communities.

Meanwhile, senior management and staff of MTN would work on various projects identified by employees in various regions, based on the needs of the communities in partnership with the people, partners, donors and other valued stakeholders

Activities slated for the programme include interaction with orphans, painting of selected schools, hospitals, zebra crossings, pitch enhancements, filling of potholes, career guidance and counseling programmes, tree planting, malaria prevention campaign and blood donation.

The MTN Ghana Foundation was established by the MTN Group Board as a vehicle to effectively administer MTN's corporate social responsibility contributions.

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